What are you working on? Can you give us a brief overview of your company?
A platform that enables travel brands to create personalized and seamless customer journeys and experiences across all touch points. Trip360 product offers travel brands new revenue options and improved customer experience and support in the post booking stage.
What about you? Tell us a little bit about yourself and what inspired you to start this journey :)
The story behind Trip360 starts about 7 years ago when I first consulted and implemented marketing automation tools for several organizations. The majority of organizations failed to manage and maintain their customer journey due to three main reasons: technology complexity, lack of knowledge and resources, inability to personalized content. After running cross organizational projects with huge investments the organization didn’t make major progress with customer experience and rarely manage to show a reasonable ROI.
Trip360 specializes in the travel industry and offers travel brands a complete, all in one solution, to create seamless personalized customer experience and journeys. It is integrated in a few days, does not require additional resources and comes loaded with content options.
What's your background? What is the unfair advantage that will make you succeed in this industry?
I have over 20 years of international executive experience in digital strategies includes sectors such as: retail, travel, telecommunications and more, includes a range of organizations from start-ups to Fortune 100 companies.
I have vast experience in developing business strategies, product road maps, and managing business units. I'm an expert and leader in customer-focused commerce, marketing and technology, with proven record for overseeing the execution of strategic direction and driving growth across all digital platforms including online, mobile.
The Business Model
What is your business model, and who are your customers?
Our customers are travel brands: from airlines to hotel chain and other travel distributors. Our post COVID-19 business model is build on: revenue sharing, customer journey fee and advertisers subscriptions
Did you already find a product-market fit? How do you acquire and retain your customers?
Yes we did validate our product-market fit with couple of airlines and OTA (online travel agents). Currently we direct contact our customers and now days acquire customers through 3rd technology partnerships.
How big is your operating market? Could you provide some independent research/insights?
Global travel industry has reached unprecedented size and momentum with a contribution to global economy in 2019 of $9.25tr. Today, global economy is recuperating, and travel brands are in dire need of new sources of revenues. With our focus on acquiring customers in the travel distribution and local business market we have a SOM of $250M. As our brand continues to grow we project our SAM to be $1.5B
What's your competitive advantage, and how are you going to build a sustainable economic moat?
Competition is always a good motivation for us to stay on top of every product feature we offer. While most of our competitors deal vertically with one point across the customer journey, we offer a complete solution that manages a complete flow and therefore have more control over the final result of a successful journey: more revenues and improved experience.
Who is on your team? Is there a fun story behind it? If so, We'd love to hear more!
Trip360 founders have a long history of working together in different travel companies and projects. Each team member specializes in a different area of the business and manages an offshore team.
Avi Amar is CEO and Product, Bar Schwartz is COO, Effi Shmilovich is CTO, Henry Richter is CMO.
Where do you see you 5-10 years from now? What's your exit strategy?
We plan to have good enough traction and customer base in order to either partner/acquire by one of the largest GDS (travel technology companies) or one of the major online player (travel or social).
What do you believe is the biggest risk for the company?
At this point I think a slower recovery of the travel industry worldwide is our biggest risk.
Did I Invest In Trip360?
I’m still in the process of writing a full deal report and decide whether or not I will invest in Trip360. I review 100+ startups on 10+ platforms every month and send a detailed report every Saturday to subscribers of the Angel Notes newsletter (you can join through the form below). See you soon!