NoBaked Cookie Dough on StartEngine | Deal Review

May 3, 2021 1 min read
NoBaked Cookie Dough
Amazon’s #1 selling cookie dough
NoBaked Cookie Dough makes delicious cookie dough that can be eaten raw or baked that has a thriving online store and multiple physical locations.

Below a few highlights from the company's StartEngine campaign:

  • In 2020, NoBaked did a $1.75 million in sales, with 66% coming from eCommerce, while YoY online sales went up by 1534%.
  • Within one month of launching on, NoBaked became the #1 Best Seller in the Refrigerated Doughs category.
  • The cookie category was up 5.1%, with $9.3 billion in total sales, during the 52-week period that ended April 19, 2020, while the refrigerated cookie/brownie dough segment grew 9.3% to $571.8 million, during that time.

I’m still in the process of writing a full deal report and decide whether or not I will invest in NoBaked Cookie Dough. I review 100+ pitches on 10+ platforms every month and send a detailed report every Saturday to subscribers of the Angel Notes newsletter (you can join through the form below). See you soon!

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