LEVELS Network, Inc. Campaign's Highlights
LEVELS is a vertically integrated social network that combines many of the successful features used by internet platforms during the last 20 years into one.
Below a few highlights from the company's StartEngine campaign:
- A working & adopted product: Starting a vertically integrated venture requires great skill and even greater financial resources and comes with a high risk of never completing a product. After raising & investing $12M in research & development, LEVELS created its platform on iOS, Android & Web and grew from around 800 early adopters in 01/20 to nearly 40,000 users by 01/21, with clusters building in global metropolises. During market trials, users completed transactions in excess of $2M using the proprietary wait-less LEVELS payment method.
- Little competition, well defined markets: LEVELS is great in segmenting large markets into manageable chunks: The platform can grow efficiently, city by city while gaining critical mass regionally, avoiding having to fight for a market share of entire countries at a time and the team is working on taking over the small restaurant advertising market with very little competition in online marketing, which will allow LEVELS to attack the much bigger market of all offline businesses subsequently.
- The founders have a strong incentive of meeting their projections: The two LEVELS co-founders will lose more than 15% of their shares each time, if LEVELS does not achieve the following milestones: (1) 500k monthly active users 9 months after completing series A. (2) $3M daily transactional revenue 12 months thereafter, (3) $1M per day in advertising or subscription revenue sales another 6 months later.
Did I Invest In LEVELS Network, Inc.?
I’m still in the process of writing a full deal report and decide whether or not I will invest in LEVELS Network, Inc.. I review 100+ pitches on 10+ platforms every month and send a detailed report every Saturday to subscribers of the Angel Notes newsletter (you can join through the form below). See you soon!