Kyndoo on WeFunder | Deal Memo

Jun 7, 2021 2 min read
Invest in Kyndoo: The data platform solving for influencer fraud, attribution, and safety. | Wefunder
The data platform solving for influencer fraud, attribution, and safety.

Company Overview

Problem Addressed: Real Influencers, those who have spent years creating engaging content and curating their audience, are facing an upstream fight against the flood of #Fakefluencers gaming the system to buy likes, followers, and engagement. These Fakefluencers push them out of paying jobs by tricking brand marketers into working with them based on high follower counts and topnotch photoshop skills. Someone needs to stand up for the real influencers out there.

The Product: Kyndoo helps real influencers and brands leverage social media's unstructured data to connect and create marketing campaigns that go beyond just creating awareness and actually drive results that produce positive ROIs for all parties. The company created The Kyndex, a kind of a credit score for influencers. The score itself is a modeled number based on a variety of factors. It is most heavily weighted by the authenticity of the influencer's audience and how well their advertising content performs.

Deal Terms

  • Security: SAFE
  • Valuation Cap: $10,000,000
  • Min. Investment: $100

(Data as of June 2021.)

Kyndoo: WeFunder Campaign Highlights

1) Backed By 500startups & Gaingels who have already invested 200K.

2) Market Opportunity is projected to 23B in 2025!

3) More than 3X Year-over-Year growth between 2019 and 2020

4) Our scored Influencers already have an extended Audience reach of more than 2Billion people. And we grow daily.

5) Fully Approved for Graph API access with Top Social Platforms.

6) Post-Revenue with paying clients like Pillpack, California Olive Ranch, and Pluto Pillow.

7) The founding team are experienced executives and have a background in the data marketing industry.

8) Diverse Founders- Female, LGBTQ and Asian-American

Did I Invest In Kyndoo?

I’m still in the process of writing a full deal report and decide whether or not I will invest in Kyndoo on WeFunder. At Angel Notes, I review 100+ pitches on 10+ platforms every month and send a detailed report every Saturday to subscribers of the Angel Notes newsletter (you can join through the form below). See you soon!

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